Privacy policy for users of v1.0

Effective: September 1, 2019

We, Taxi Reviews Ltd., in the United Kingdom, respect your privacy. We have created this Taxi Reviews UK Privacy Policy to help you learn about how we collect, use and share personal information about you, and how you can exercise your privacy rights.

This Taxi Reviews UK Privacy Policy also explains your rights. If the processing of Personal Data about you is subject to European Union data protection law, you have certain rights with respect to that data which can be reviewed below.

We are concerned about privacy issues and want you to be familiar with how we collect, use and disclose personal data that we collect through our websites, including and (which includes our UK specific website,, the related mobile sites and mobile applications, and any sites and mobile applications now or in the future that reference this UK Privacy Policy (collectively, the "Sites"). Except as indicated below, this UK Privacy Policy does not address the collection, use or disclosure of information by us or by third parties on any websites or mobile applications other than the Sites. As used in this UK Privacy Policy, "Taxi Reviews", "we", "us" and "our" shall mean Taxi Reviews Ltd.

We also recommend you review our Terms of Use, available at
We follow the requirements of the General Data Protection Regulation ("GDPR") and applicable national laws.

PLEASE NOTE: This UK Privacy Policy is for users based in the UK only. If you are a user based in the United States or any other country, please refer to our Privacy Policy.

  1. What information do we collect?
    Information collected voluntarily provided by you
    We, and our third party service providers who perform services on our behalf, collect information in a variety of circumstances when you visit and use our Sites.
    For example, we may collect information in the following circumstances:
    • When you register for our service and create an account with us, sign up for our mailing list, enter a contest or sweepstakes or communicate with us.
    • When you use and interact with our Sites and service, such as when you place an order, post a review or interact with other users or with Taxi and private hire providers on the Sites.
    • When you make a payment for services.
    • If you give permission for the Sites to access your address book or camera roll on your device, for example, to send an invitation to a friend or to upload a photo to the Sites.

    The information we collect includes personal data that can uniquely identify you (whether alone or in combination with other data or information), such as your name, postal address, telephone number, email address, date of birth, or similar data. Personal data also includes technical information we may collect through your use of the Sites, such as IP address, device ID, unique online identifier and geo-location. Although it isn't personal data, we also process certain information related to your finances such as a credit card number or other payment account number (including the three (3) or four (4) digit validation code for your credit card).

    In order for you to take advantage of the services provided through the Sites, we may require that you provide personal data to us. For certain business accounts, your employer may provide personal data for you. We may also collect information about your use of our Sites and other non-personal information, but when it is linked to your personal data, we will treat it as personal data.

    We do not collect any personal data which the law considers to be "sensitive" such as health information, information about your religious or philosophical beliefs or information about your sexual preferences.

    Information collected automatically
    We and our third party service providers may collect certain types of usage information when you visit our Sites, read our emails, or otherwise engage with us, including IP address, device ID, unique online identifier and geo-location. We use this information to enhance and personalize your user experience, to monitor and improve our websites and services, and for other internal purposes. This may contain usage data which may or may not be personally identifiable. In any instance where it is not personally identifiable and we combine it with personal data, the combined information will be treated by us as personal data.

    We and our third party partners use tracking technologies, including cookies, web beacons, embedded scripts, location-identifying technologies, file information, and similar technology to automatically collect usage and device information, such as:

    Information about your device and its software, including your IP address, browser type, Internet service provider, device type/model/manufacturer, operating system, date and time stamp, and a unique ID that allows us to identify your browser, mobile device, or your account (including, for example, a persistent device identifier or an Ad ID), and other similar information. We may also work with third party partners to employ technologies, including the application of statistical modelling tools that permit us to recognize and contact you across multiple devices.
    Information about the way you access and use our Sites, for example, the site from which you came and the site to which you are going when you leave our Sites, the pages you visit, the links you click, whether you open emails or click the links contained in emails, whether you access the Sites from multiple devices, and other actions you take on the Sites.
    Analytics information. We may collect analytics data or use third party analytics tools such as Google Analytics to help us measure traffic and usage trends for the Sites and to understand more about the demographics of our users. You can learn more about Google's practices at

    How to control cookies
    If you would prefer not to accept cookies, most browsers will allow you to: (i) change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) disable existing cookies; or (iii) set your browser to automatically reject cookies; however, doing so may negatively impact your experience using the Sites, as some features and services on our Sites may not work properly. You may also set your email options to prevent the automatic downloading of images that may contain technologies that would allow us to know whether you have accessed our email and performed certain functions with it.

    For more information on disabling Google cookies see:

    For more detailed information on how to control cookies you may wish to visit

    How we respond to "Do Not Track" signals. Although we do our best to honor the privacy preferences of our users, we are currently unable to respond to Do Not Track signals set by your browser.

    Location information. With your consent, we may obtain information about your physical location through geolocation features on your device, including GPS (e.g. latitude and/or longitude). We will remind you that we are tracking your location and give you options to turn this location tracking off from time to time. We may use this information to improve order efficiency and enhance your user experience. We may also infer your location based on other information we collect. For example, your IP address indicates the general geographic region from which you are connecting to the Internet.

    Information collected from third party sources. We may receive personal data from your corporate employer including, but not limited to, name, postal address, telephone number, e-mail address, credit card number or other payment account number (including the three (3) or four (4) digit validation code for your credit card). This information will be used for the initial set up and provisioning of the account you will use to access the services via the Site.

  2. How do we use your information?
    Use of your information and personal data. Any personal data we receive from you or from your corporate employer may be used by us and our affiliates and our and their agents, partners, or licensees for the purposes indicated in this UK Privacy Policy, on the Site or at the time the information was collected offline. If we intend to use the personal data that we receive from you or from your corporate employer for a purpose that is incompatible with these purposes, or if we intend to disclose it to a category of third party not previously identified, we will notify you and offer you the opportunity to opt out of such uses and/or disclosures. Personal data may be used to:
    • Process your registration on our Sites, including verifying your information to ensure its accuracy and validity.
    • Fulfill your requests (e.g., to allow you to review taxi and private hire services through our partners and provide there service communication information to you, or to provide you with information that you request).
    • Fulfill your purchases (e.g., to process credit card payments in connection with your sign up or payment to a service provider).
    • Customize content on our Sites (e.g., the Drivers or Suppliers that will assist in your location).
    • Send you important information regarding the Sites, such as certain changes to our terms, conditions, policies and/or other administrative information. Because this information may be material to your use of the Sites, you may not opt out of receiving such communications.
    • Inform you of products, programs, services and promotions that we believe may be of interest to you, including, without limitation, adding you to our mailing lists and sending you emails or push-notifications from time to time, and permitting you to participate in sweepstakes, contests and similar promotions (collectively, "Promotions").
    • Evaluate your eligibility for certain types of offers, products or services that may be of interest to you.
    • Perform analytics and conduct customer research.
    • For our internal business purposes, such as data analysis, audits, fraud prevention, developing new products and/or features, enhancing our website, improving our services, identifying usage trends and determining the effectiveness of our promotional campaigns.
    • Enforce our corporate reporting obligations and our Terms of Use, or to comply with the law.
    • For purposes disclosed at the time you provide your personal data or as otherwise set forth in this UK Privacy Policy.

  3. Who do we share your information with?
    Corporate employers. We share information with your corporate employer as needed to fulfill orders you place through your employer's corporate account.

    Agents and service providers. We work with third parties who provide services such as website hosting, data analysis, payment processing, order fulfillment, infrastructure provision, IT services, customer service, e-mail delivery services, credit card processing and other similar services. We may share personal data that we receive from you or from your corporate employer with these third parties to enable them to provide services. These service providers are given access to personal data that we receive from you or from your corporate employer to the extent needed to perform their functions, but are restricted from using the personal data for purposes other than providing services for us. We require that our agents and service providers that have access to personal data that we have received from you or from your corporate employer to enter into written agreements with us that require the service providers to provide at least the same level of data protection as is required by the GDPR.

    Advertising and analytics partners. We may share your information with third party advertising partners who perform analytics and/or site performance analysis functions on our behalf.

    Our affiliates so that they also may use such personal data for the purposes described in this UK Privacy Policy.

    Third parties such as attorneys, collection agencies, tribunals or law enforcement authorities pursuant to valid requests in connection with alleged violations of TaxiReviews's Terms of Use or other alleged contract violations, actual or alleged infringement, actual or suspected harm to persons or property, or alleged violations of laws, rules or regulations.

    Third parties as needed to detect, prevent or otherwise address actual or suspected fraud, harassment, security or technical issues, any violations of any law, rule, regulation or the policies of the Sites, and to verify your purchase to holder(s) of any credit card(s) or other payment account(s) used to place order(s) using your account or your information.

    Taxi Drivers, taxi companies, private hire operators and brands and their third party service providers from which you have placed orders through the Sites. These Taxi Drivers, taxi companies, private hire operators and brands may use your information to fulfill orders. These Taxi Drivers, taxi companies, private hire operators are restricted from using the personal data for purposes other than fulfilling services and orders.

    Third party sponsors of Promotions (irrespective of whether such Promotions are hosted by us), or otherwise in accordance with the rules applicable to such Promotions. You should carefully review the rules and any associated privacy policies, if any, of each Promotion in which you participate, as they may contain additional important information about our, a sponsor's and/or other third parties' use of your personal data. To the extent that the rules of those Promotions concerning the treatment of your personal data conflict with this UK Privacy Policy, the rules of those Promotions shall control.

    Third party marketing partners in connection with integration, co-marketing and certain other coordinated efforts.

    An affiliate or other third party in connection with a reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including without limitation in connection with any bankruptcy and/or similar proceedings).

    In other circumstances where it is legally permissible (a) under applicable law; (b) to respond to requests from public and government authorities, including public and government authorities outside your country of residence; (c) to protect our rights, privacy, safety and/or property, and/or that of our affiliates, you and/or others; and (d) otherwise in accordance with your consent.

  4. Legal Basis for Processing Personal Information.
    If you are located in the European Economic Area ("EEA") Taxi Reviews Ltd. is the data controller of your personal information. Our legal basis for collecting and using the personal data described above will depend on the personal data concerned and the specific context in which we collect it. However, we will normally collect personal data only where we have your consent to do so, where we need the personal data to perform a contract with you, or where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms. In some cases, we may also have a legal obligation to collect personal data from you.

    If we ask you to provide personal data to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your personal data is mandatory or not (as well as the possible consequences, if any, if you do not provide your personal data). Similarly, if we collect and use your personal data in reliance on our legitimate interests (or those of a third party), we will make clear to you at the relevant time what those legitimate interests are.

    To find out more information about our legal basis for processing, please contact us using the details at the end of this UK Privacy Policy.

  5. Third Party Tracking and Online Advertising.
    We participate in interest-based advertising and use third party advertising companies to serve you targeted advertisements based on your online browsing history and your interests. We permit third party online advertising networks, social media companies and other third party services to collect, information about your use of our Sites over time so that they may play or display ads on our Sites, on other websites, apps or services you may use, and on other devices you may use. Typically, though not always, the information used for interest-based advertising is collected through cookies or similar tracking technologies. We may share a common account identifier (such as an email address or user ID) or hashed data with our third party advertising partners to help identify you across devices. We and our third party partners use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, attribution, analytics and market research. For more information on how we use cookies and other tracking technologies and to manage your preferences please see the "How to Control Cookies" section above.

    To learn more about interest-based advertising and how you may be able to opt-out of some of this advertising, you may wish to visit the Network Advertising Initiative's ("NAI") online resources, at , and/or the Digital Advertising Alliance's ("DAA") resources, available at You may also be able to set your browser to delete or notify you of cookies by actively managing the settings on your browser or mobile device. Please note, however, that some advertising opt-outs may not be effective unless your browser is set to accept cookies. Furthermore, if you use a different device, change browsers or delete the opt-out cookies, you may need to perform the opt-out task again.

    You may also be able to limit certain interest-based mobile advertising through the settings on your mobile device by selecting "limit ad tracking" (iOS) or "opt-out of interest based ads" (Android).

    Google Analytics and Advertising. We may also utilize certain forms of display advertising and other advanced features through Google Analytics, such as Remarketing with Google Analytics, Google Display Network Impression Reporting, and Google Analytics Demographics and Interest Reporting. These features enable us to use first-party cookies (such as the Google Analytics cookie) and third party cookies (such as the DoubleClick advertising cookie) or other third party cookies together to inform, optimize, and display ads based on your past visits to the Sites. You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at, or by vising NAI's online resources at

  6. Profiles and Interactive Areas.
    We and our third party service providers may make available through the Sites certain features and services (for example, ratings and reviews, photo uploads, and chat functionality) to which you may be able to post information and materials. Please note that any information you provide in connection with such services may become public, and may be available to visitors to the Sites and to the general public, including without limitation the ratings, reviews and photographs that accompany many Taxi Drivers, taxi companies, private hire operators listings. We urge you to exercise discretion and caution when deciding to disclose your personal data and/or any other information and/or materials on the Sites. Poor behavior may be reported to law enforcement. 

  7. Security.
    We and our third party service providers employ reasonable and appropriate safeguards to protect personal data that we receive. The safeguards we use include organizational, technical and administrative measures to protect against unauthorized or unlawful processing and against accidental loss, damage or destruction. Unfortunately, no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. We ask that you do your part by keeping any computer passwords you use to access the Internet or the Site strictly confidential.

    International Data Transfers. Your personal data may be transferred to, and processed in, countries other than the country in which you reside. These countries may have data protection laws that are different than the laws of your country, and in some cases, may not be as protective.

    Specifically, our website servers are located in Amsterdam, The Netherlands and our affiliates, agents and third party service providers operate in Spain. This means that when we collect your personal data, we may process it in any of these countries.

    However, we have taken appropriate safeguards to require that your personal data will remain protected in accordance with this UK Privacy Policy. These include implementing the European Commission's Standard Contractual Clauses for transfers of personal data between us, and our affiliates which require these companies to protect personal data they process from the EEA in accordance with European Union data protection law.

    Our Standard Contractual Clauses can be provided on request. We have implemented similar appropriate safeguards with our agents and third party service providers and further details can be provided upon request.

    Data Integrity. We take reasonable steps to ensure that personal data we process is reliable for its intended use.

  8. Data Protection Rights.
    If you are a resident of the EEA you have the following data protection rights:

    If you wish to access, correct, update or request deletion of your personal data, you can do so at any time.
    You can object to processing of your personal data, ask us to restrict processing of your personal data or request portability of your personal data.
    If we have collected and process your personal data with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal data conducted in reliance on lawful processing grounds other than consent. 

    Some of the information used on the sites is available in the public domain and is added by the public as part of the review process ( EG: taxi and private hire badge information, car plate information and operator licence information).

    You have the right to complain to a data protection authority about our collection and use of your personal data. Contact details for data protection authorities in the EEA, Switzerland, and certain non-European countries are available here.
    If you wish to exercise any of these rights or want further information, please contact

    We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.

  9. Access.
    You can review and correct the personal data that we maintain about you by adjusting your preferences in the "My Account" section of our website by logging onto your account from

  10. Unsubscribe.
    If you do not wish to receive certain marketing-related emails from us, you may unsubscribe from receiving them by clicking on the "unsubscribe" link at the bottom of any of those emails. You may also unsubscribe from receiving certain order related text (SMS) or multimedia (MMS) messages by replying "STOP" to the number sending the message. Please see our Terms of Use, available at, for more information on texting.

  11. Data Deletion and Retention.
    We retain personal data we collect from you where we have an ongoing legitimate business need to do so (for example, to comply with applicable legal, tax or accounting requirements and to enforce our agreements or comply with our legal obligations). When we have no ongoing legitimate business need to process your personal data, we will either delete or anonymise it, or if this is not possible (for example, because your personal data has been stored in backup archives), then we will securely store your personal data and isolate it from any further processing until deletion is possible.

  12. Enforcement and Dispute Resolution.
    If you have any questions or concerns, please write to us at the address listed below. We will investigate and use diligent, good faith efforts to resolve complaints and disputes regarding use and disclosure of personal data promptly.

  13. Note Regarding the Use of the Sites by Children.
    Under no circumstances are the Sites directed to and/or intended for use by individuals under the age of thirteen (13), and we do not knowingly collect personal data from children under age 13. If you believe that we might have any information from a child under 13, please contact us at so that we may delete it as soon as possible.

  14. UK Privacy Policy Changes.
    This UK Privacy Policy may be changed from time to time. You can determine when this UK Privacy Policy was last revised by referring to the "Last Updated" legend at the top of this page. Where such changes are material in nature we will provide additional Policy to you by sending an email and placing a Policy on the main website page.

  15. Contact Information.
    European Union citizens with inquiries or complaints regarding this UK Privacy Policy should contact Taxi Reviews Ltd. at:

Taxi Reviews LTD . Attention: Privacy Team, Field Cottage, Ditchling Road, Haywards Heath, West Sussex RH6 4QU, United Kingdon; E-mail: